Service Menu Item Samples

Free Automotive Service Maintenance Menu Item Ideas To Improve Customer Retention

The thought of generating new and innovative ideas to drive service department sales up can be time consuming for most managers. Listed below are some old and novel ideas to help generate sales in your service department.

Our service menu format is designed to help guide and inform customers with less industry specific jargon and more in line with todays blog style delivery. Combining value added package pricing along with a healthy list of free services offered by your dealership helps build customers trust and establishes long-term relationships. By providing them with the opportunity to read and understand each service available; they have the ability to select services based on their current needs and gives them the feeling of being back in control again. Show them you are here to create value for them and you appreciate this business opportunity. Build a healthy relationship and wow them with exceptional customer service.

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Samples of Oil Change Service Menu Items

BASIC SYNTHETIC OIL CHANGE

$0000(Insert your price here)
  • GOOD
  • What We Do:
  • Replace Engine Oil
  • Replace Oil Filter
  • Top up washer fluid up to two liters
  • (up to 5 quarts of synthetic oil)
  • OEM filter
  • Why You Do It:
  • Protect your investment
  • When You Need It:
  • On or before 8,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

5QT SYNTHETIC OIL CHANGE & 4 TIRE ROTATION

$0000(Insert your price here)
  • BEST VALUE
  • What We Do:
  • Replace Engine Oil
  • Replace Oil Filter
  • Top up ALL fluids
  • Plus You Get:
  • Multi-Point Vehicle Inspection (lube chassis, check & set tire pressures, Inspect fluid levels, check steering, air filter, suspension, wiper blades, exhaust, undercarriage, belts & hoses.)
  • 4 Tire Rotation & Inspection
  • Why You Do It:
  • Protect your investment
  • When You Need It:
  • On or before 8,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

SYNTHETIC OIL CHANGE SERVICE

$0000(Insert your price here)
  • BETTER
  • What We Do:
  • Replace Engine Oil
  • Replace Oil Filter
  • Top up ALL fluids
  • Plus You Get:
  • Multi-Point Vehicle Inspection (lube chassis, check & set tire pressures, Inspect fluid levels, check steering, air filter, suspension, wiper blades, exhaust, undercarriage, belts & hoses.)
  • Why You Do It:
  • Protect your investment
  • When You Need It:
  • On or before 8,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

SHUTTLE SERVICE / LOANERS / RENTALS

$000Free
  • Free Shuttle Rides with in 15 kilometers of dealership
  • Loaners available on warranty repairs
  • Rentals available to service customers
  • We value your time and wouldn’t
  • to want tie up your day

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Sample of Safe and Sound Chassis Package Menu Items

TIRE ROTATION

$0000(insert your price)
  • GOOD
  • What We Do:
  • 1) 4 tire rotation and check tread wear
  • 2) Set air pressure
  • Why You Do It:
  • Extends the life of your tires
  • Properly inflated tires improves braking capability
  • Provides greater driving stability
  • When You Need It Done:
  • On or before 12,000 kms depending on driving habits

BRAKE SYSTEM INSPECTION

$0000(insert your price)
  • BETTER
  • What We Do:
  • 1) Inspect brake system including brake lines
  • 2) Also includes hoses, pads, calipers, wheel cylinders
  • 3) Status condition of rotors and drums
  • Why You Do It:
  • Ensures safe braking
  • Prevents pesky brake pulsations and squeals
  • Extends the life of your brakes
  • When You Need It:
  • Once a year

ALIGNMENT CHECK

$000Free
  • No Charge Service
  • Why:
  • Because your safety is our business

TIRE AND BRAKE SYSTEM SERVICE

$0000(insert your price)
  • BEST
  • What We Do:
  • 1) Inspect brake system including brake lines
  • 2) Also includes hoses, pads, calipers and wheel cylinders inspection
  • 3) Status condition of rotors and drums
  • 4) 4 Tire rotation AND balancing
  • 5) Set air pressure
  • Plus You Get:
  • 6) Tire and Rim Spa Treatment
  • Why You Do It:
  • Extends the life of your tires and brakes
  • Improves braking capability
  • Provides greater driving stability
  • Prevents pesky brake pulsations and squeals
  • You and your loved ones arrive home safely
  • When You Need It:
  • Once a year

ALIGNMENT SERVICE

$0000(insert your price)
  • GREAT
  • What We Do:
  • 1) Measure and correct suspension angles
  • Common wheel alignments are “Camber”, “Caster” and “Toe”
  • Common types of alignment is either 2 Wheel or 4 Wheel
  • Why You Do It:
  • To improve fuel economy
  • Maximizes the life of your tires
  • For a smoother drive
  • Improve traction on slippery surfaces (rain and snow)
  • You and your loved ones arrive home safely
  • When You Need It:
  • Checked every 16,000 kms
  • Driving on uneven roads or potholes reduces this to every 6,000 kms
  • After purchasing new tires
  • Where To Get It Done:
  • With us, of course!

ULTIMATE SAFE AND SOUND PACKAGE

$00000(Insert your price here)
  • Greatest Value
  • What We Do:
  • 1) TIRE ROTATION SERVICE
  • 2) BRAKE SYSTEM INSPECTION
  • 3) ALIGNMENT SERVICE
  • Why You Do It:
  • Maximizes the life of your tires
  • Improve braking capability
  • Improve traction on slippery surfaces (rain and snow)
  • Extends the life of your brakes
  • To improve fuel economy
  • For you and your loved ones to arrive home safe and sound
  • When You Need It:
  • Best done every 16,000 kms
  • Or sooner during harsh driving conditions
  • Why We Care:
  • Because your safety is our business

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Samples of Maintenance Fluid Package Menu Items

TRANSMISSION SERVICE

$0000(Insert your price here)
  • GREAT VALUE
  • How We Do It:
  • 1) Drain old fluid and replace with new
  • What Happens:
  • Heat generated by automatic transmissions degrades and breaks down fluid
  • Moisture builds up internally and combines with fluid causing corrosion
  • Worn bits of metal debris can build up in transmission fluid
  • Why You Do It:
  • To extend the life of your vehicle
  • Avoid being stuck by the side of the highway
  • Better take off and acceleration
  • When You Need It:
  • On or before 80,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

FUEL INJECTION SERVICE

$0000(Insert your price here)
  • GREAT VALUE
  • How We Do It:
  • 1) Perform a cleaning process designed to flush a mild solvent at high pressure thru the fuel injectors
  • What Happens:
  • Removes fuel build-up and deposits
  • Clears the intake valves and cylinder heads
  • Why You Do It:
  • Reduces carbon footprint and improves fuel economy
  • When You Need It:
  • Noticing slower acceleration or higher RMP reading
  • Shaking or vibration while at idle
  • Lower fuel efficiency
  • On or before 30,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

60,000 FLUSH TREATMENT

$00000(Your price here)
  • BEST VALUE
  • All The Value Added Benefits Of Well Maintained Vehicle
  • Includes the following:
  • 1) Inspect condition of all hoses, clamps, & belts
  • 2) New Coolant System Fluid & Servicing
  • 3) New Brake Fluid & Servicing
  • 4) New Transmission Fluid & Servicing
  • 5) Fuel Injection Service & Servicing
  • 6) Oil Change & Filter
  • Car Maintenance Just Got Easier
  • Great Gift For Loved Ones & Students!

COOLANT FLUSH

$0000(Insert your price here)
  • GREAT VALUE
  • How We Do It:
  • 1) Power flush engines coolant
  • What Happens:
  • Removes old fluid, build-up of debris and deposits
  • Introduces a water-pump lubricant into the system
  • Why You Do It:
  • Protects aluminum engine components prone to corrosion
  • Residue from metal erosion can clog the water pump causing the engine to run hotter
  • When You Need It:
  • On or before 100,000 kms depending on driving habits
  • When you see rusty fluid instead of green, red or orange, it’s time for a flush
  • Where To Get It Done:
  • With us, of course!

BRAKE FLUSH

$0000(Insert your price here)
  • GREAT VALUE
  • How We Do It:
  • 1) Vacuum brake fluid from calipers, bleeder screws and wheel cylinders
  • What Happens:
  • Removes old fluid contaminated with condensation and debris build-up
  • Why You Do It:
  • With age, condensation can corrode brake lines and degrade hoses
  • Condensation also decreases the boiling point of fluid resulting in aeration (spongy brakes)
  • Protects the ABC system from corrosion
  • When You Need It:
  • Frequent highway or city stop and go driving
  • Feeling of spongy braking during emergency situations
  • On or before 40,000 kms depending on driving habits
  • Where To Get It Done:
  • With us, of course!

CAR WASH

$000Free
  • Free car wash with any service purchase
  • Because we are appreciate
  • the opportunity to work with you
  • Thank you!

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Samples of Ventilation Service Menu Items

CABIN AIR FILTER REPLACEMENT

$0000(Insert your price here)
  • GOOD
  • How We Do It:
  • Install new cabin air filter
  • What It Does:
  • Micro filter removes dust and pollen
  • Why You Do It:
  • Decreases airborne particles including dust and pollen from your vehicle’s ventilation system
  • Reduces allergens and other potential respiratory issues
  • Improves air flow through your climate control system
  • When You Need It:
  • Every 24,000 kms
  • Once a year for drivers in heavy traffic situations

AIR CONDITIONING EVAPORATOR SERVICE

$0000(Insert your price here)
  • BETTER
  • How We Do It:
  • Inject anti-bacterial disinfectant throughout the A/C unit
  • Allowing the fan to circulate throughout the system
  • What It Does:
  • Kills bacteria growing behind your dash panel
  • Eliminates or reduces mold, bacteria and fungi growth
  • Why You Do It:
  • Reduces unpleasant odour
  • Improves air quality inside your vehicle
  • Neutralizes harmful bacterial and mold growth
  • When You Need It:
  • Once a year
  • Or more frequently for drivers in heavy traffic situations

BREATH EASY COMPLETE PACKAGE

$00000(Your price here)
  • BEST VALUE
  • Combined Added Value Benefits Of
  • 1) CABIN AIR FILTER REPLACEMENT
  • 2) AIR CONDITIONING EVAPORATOR SERVICE
  • What You Get:
  • New cabin air filter installed
  • Anti-bacterial disinfectant injected throughout the A/C unit
  • Why You Need It:
  • Reduces allergens and other potential respiratory issues
  • Eliminates or reduces mold, bacteria and fungial growth
  • Reduces unpleasant odours
  • Decreases airborne particles including dust and pollen from your vehicle’s ventilation system
  • Why We Care:
  • We’re in the business of taking care of our customers health too

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Sample Freebie Zone Service Menu Items

PIT STOP TOP UP

$000Free
  • Free fluid top up service
  • What We Do:
  • Washer fluid topped up
  • Engine oil and topped up
  • Power steering fluid topped up
  • Brake fluid topped up
  • Coolant fluid topped up
  • Why We Do It:
  • Because we know what its like to push the windshield washer button on the highway and nothing comes out.

TIRE ROTATIONS FOR THE LIFE OF THE TIRES

$000Free
  • How To Get It:
  • Purchase a set 4 tires from us, and receive no charge tire rotations for the life of the tires
  • Why We Do It:
  • Because life would be easier if everything wore out evenly

MULTI-POINT INSPECTION

$000Free
  • What We Do:
  • 60 point inspection
  • What You Get:
  • Take home Report Card of your vehicle to review
  • Why We Do It:
  • Didn’t you look forward to report card time?

BATTERY TERMINAL SERVICE

$000Free
  • What We Do:
  • Check battery cables and terminals
  • Clean battery posts
  • Perform load test
  • What You Get:
  • Ensures your car starts everytime
  • Keeps your car operating with a fully charge battery
  • Why We Do It:
  • We wouldn’t want you to be late for your next service appointment!

ALIGNMENT CHECK

$000Free
  • No Charge Service
  • Why:
  • Because your safety is our business

SHUTTLE SERVICE / LOANERS / RENTALS

$000Free
  • Free Shuttle Rides with in 15 kilometers of dealership
  • Loaners available on warranty repairs
  • Rentals available to service customers
  • We value your time and wouldn’t
  • to want tie up your day

CAR WASH

$000Free
  • Free car wash with any service purchase
  • Because we are appreciate
  • the opportunity to work with you
  • Thank you!

VEHICLE PICK UP SERVICE

$000Free
  • Don’t have time to bring your vehicle in for servicing?
  • We will pick up your vehicle and return it free of charge
  • Because we are appreciate the opportunity to work with you
  • Thank you!

Please Note: These are only samples of Service Menu Items. Feel free to use them as you see fit.

Recommendations on kms are generalized in these samples; always follow your manufacturers specific maintenance recommendations.

Price items according to your market area, factor in all internal costs (parts and labor) associated with each menu item listed ensuring you maintain the highest Effective Labor Rate.

Aftermarket Services and Products Available Through Your Service Department

HEADLIGHT DEHAZING

$0000(Your price here)
  • How We Do It:
  • 3 levels of wet sanding
  • Apply a clear protection top coat
  • What It Does:
  • Removes road grit, grime and white hazing
  • Why You Do It:
  • Polishes and restores headlights clarity of lenses
  • Protects resale value
  • See and be seen safety
  • When You Need It:
  • Every 2 years

STONE CHIP REPAIR

$0000(Your price here)
  • How We Do It:
  • Inject an adhesive resin to chip
  • Quick same day service
  • What It Does:
  • Stops chips from turning into cracks
  • Improves driver visibility and safety
  • Why You Do It:
  • Repairs are covered by insurance
  • Increase resale value
  • When You Need It:
  • Immediately after noticing a stone chip

DASH CAMERA

$0000(Your price here)
  • How We Do It:
  • Professional installation
  • Guaranteed to work with your make and model
  • What It Does:
  • Provides additional driver safety
  • Video evidence in case of accident
  • Why You Do It:
  • May reduce insurance premiums
  • Protect you and your loved ones
  • Reduce chances of vehicle break-in

RUST PROOFING

$0000(Your price here)
  • How We Do It:
  • Apply self-healing rust inhibitor spray
  • Penetrates and Protects
  • What It Does:
  • Seeps into door seams, folds, joints and weld spots where rust often starts
  • Why You Do It:
  • Provides protection from road salts
  • Protects resale value
  • We live in Canada
  • When You Need It:
  • Annually

INTERIOR PROTECTION

$0000(Your price here)
  • How We Do It:
  • Apply breathable protective shield
  • Works with leather and fabric
  • What It Does:
  • Repels spills for easier cleanup
  • Reduces fading and discoloration
  • Why You Do It:
  • Protect your investment
  • Increase resale value
  • When You Need It:
  • Annually

APPEARANCE PROTECTION

$0000(Your price here)
  • How We Do It:
  • The balance of these fields should be
  • Populated as per your specific supplier program
  • We are merely providing potential avenues
  • Of revenue generating products a typical
  • Service Department can sell
  • Play with the idea, have fun and most of all generate more income
  • Why You Do It:
  • Protect your investment
  • Increase resale value
  • When You Need It:
  • As per your suppliers recommendations

RIM AND TIRE PROTECTION

$0000(Your price here)
  • How We Do It:
  • The balance of these fields should be
  • Populated as per your specific supplier program
  • We are merely providing potential avenues
  • Of revenue generating products a typical
  • Service Department can sell
  • Play with the idea, have fun and most of all generate more income
  • Why You Do It:
  • Protect your investment
  • Increase resale value
  • When You Need It:
  • As per your suppliers recommendations

BOX LINER SPRAY

$0000(Your price here)
  • How We Do It:
  • Applied at high pressure
  • Penetrates and Protections
  • What It Does:
  • Forms a permanent bond
  • Why You Do It:
  • Impact resistant
  • Protects resale value
  • Prevents corrosion
  • Durable against harsh chemicals
  • When You Need It:
  • One time application

REMOTE STARTER

$0000(Your price here)
  • How We Do It:
  • Install remote start module
  • Provide two remotes
  • What It Does:
  • Prevents theft due to keys left in ignition
  • Preheats interior and windows
  • Why You Do It:
  • Preheat your car without venturing outside
  • One less reason to hate winter
  • When You Need It:
  • One time installation
  • Free remote battery replacement

WINDOW TINT

$0000(Your price here)
  • How We Do It:
  • Apply a film to the interior windows
  • Optional tint grades available
  • What It Does:
  • Blocks up to 99% harmful UV rays
  • Reduces heat inside vehicle by up to 70%
  • May reduce the amount of glass shards should the windows shatter
  • Why You Do It:
  • Professional installation
  • Increase resale value
  • When You Need It:
  • One time application

TRUCK ACCESSORIES

$0000(Your price here)
  • How We Do It:
  • We have had plenty of success selling truck accessories in the Service Drive Through
  • For this to be successful please have a truck dressed up, list every item and price every accessory
  • Keep it well polished at all times and keep it within reach of your service customers
  • The balance of these fields should be populated by you, we are merely providing potential avenues
  • Of revenue generating products a typical Service Department can sell.
  • Play with the idea, have fun and most of all generate more income.
  • Why You Do It:
  • Protect your investment
  • Increase resale value
  • When You Need It:
  • As often as you can afford it!

BACKUP CAMERA

$0000(Your price here)
  • How We Do It:
  • Another great opportunity to have customers invest in their vehicles
  • Surprising amount of cars do not have this option available
  • Offering to install backup cameras is another chance to show the flexibility of your department
  • The balance of these fields should be populated by you, we are merely providing potential avenues
  • Of revenue generating products a typical Service Department can sell.
  • Play with the idea, have fun and most of all generate more income.
  • Why You Do It:
  • Protect your investment
  • Increase resale value
  • Why We Offer It:
  • Because we care for your safety

Think laterally, be creative, be successful and have fun doing it.

As you can see, the list of creating new opportunities is endless. Have a group huddle with your team members and ask each one to write down one item they wish we sold through the fixed operations department, you may just be surprised with their answers.

Our customers deserve more, they are your number one fans and without them our dealership would ceases to exist.

Service Drive Automotive Consulting

We’re Listening & Ready To Help

“We see our customers as invited guests to a party, and we are the hosts.
It’s our job to make the customer experience a little bit better.”

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